The Senior Media Relations Manager creates an effective and actionable strategic plan for controlling and/or managing the flow of media coverage and reporting regarding the entire Corporation (refineries, brands, geopolitical issues, etc.), with the goal of creating a steady flow of positive news coverage on all matters related to CITGO. S/he develops, cultivates and maintains close working relationships with members of the national media and local media in communities where CITGO has facilities in order to promote strategic messages about the company and ensures the company reputation is protected. This position is responsible for managing all content creation, including news releases, executive speeches and interview talking points, fact sheets, bios, articles, press kits, Q&As, and other content initiatives; and for preparing senior management for interviews by providing media training, interview parameters and interviewer background, talking points and Q&As, as appropriate. The position tracks, distributes and analyzes daily media coverage about the company and prepares regular analyses of media activity for senior management. The Senior Media Relations Manager serves as the corporate liaison for the company’s regional government and public affairs offices when the crisis communications plan is deployed; and is one of the department’s members of the company’s Business Continuity Plan. The Senior Media Relations Manager serves as corporate spokesperson.
- Bachelor’s Degree in Journalism, Communications, Marketing, Business, or Related field.
- Experience working in media relations required
- Proven track record of designing and executing media campaigns
- Established working relationships with journalists and media outlets.
- Exceptional news release writing and editing skills
- Knowledge of AP Style
- Ability to organize and manage several priorities simultaneously while working under pressure and tight deadlines.
- Highly organized and works with close attention to detail
- Ability to work independently
Ability to manage a team of junior employees
- Must have the maturity and confidence in dealing with executives and high-ranking members of national and international media, national and international institutions, government and non-government agencies.
- Position requires 30% travel.
The minimum number of years of job related experience required by this job is 15 years
1. Media Relations: Plans develops, executes and evaluates strategic corporate media relations plans. Develops and manages relationships with news media reporters that cover the energy industry, CSR programs, marketing/brand programs and other sources related to the business. Also cultivates and manages trade media relationships that focus on both light oils and lubricants brands. Responds to all media inquiries in a timely manner, even when corporate declines to comment, ensuring that corporate viewpoint is accurately presented in resulting stories. Prepares and updates a weekly record of media inquiries and any follow up outcomes. Serves as liaison with different departments corporate-wide to research answers, ensuring that the information provided is always accurate. Keeps records of those internal approvals. Coordinates “Media kits,” Q&A, CITGO Profile and other regular and special products for media in both print and web versions (keeps updated information on “News Room” at citgo.com). Maintains an updated list of media contacts and proactively reaches out to maintain relationships.
2. Writing and editing news and stories: Plans and manages the strategic flow of news about the company to the media, which includes writing/editing responses to media inquiries, press releases, articles, and other content. Works with legal and other groups to draft content. Researches information, writes, gets approvals and distributes news releases, articles and other company stories. Follows up on the outcome of this effort through monitoring and evaluation.
3. Plan and oversee preparation of corporate presentations and other external materials: Serves as liaison between other departments and Corporate Communications to develop, review and approve information and/or presentations other departments will deliver that may be perceived as a public statement. Ensures key messages conveyed, no confidential or proprietary information presented, obtains legal and executive approvals and ensures proper use of CITGO image and marks. Signs off on all communications products for media and external communications.
4 Crisis Communications Support: Coordinates and maintains corporate “Crisis Communications” program for various levels and facilities. This includes statutory responsibility under Oil Pollution Act and other emergency response legislation. Maintains an updated Communications Plan for crisis or sensitive issues as well as updated contact lists. Keeps General Manager Corporate Communications and General Manager CSR, Community Relations and Legislative Affairs informed of these plans; provides alerts, responses and appropriate response as active member of the crisis response team.. The Senior Media Relations Manager serves as the corporate liaison for the company’s regional government and public affairs offices when the crisis communications plan is deployed; is a key member of the Business Continuity Plan and an approved corporate spokesperson.
5. Manage relationship with PR agency, media monitoring and external press related events: Daily contact with PR agency and manages contract, invoicing, etc. Also responsible for monitoring local, national & international news stories and analyzing public opinion, and trends. Manages, produces and distributes the daily news summary, topic specific special compilation reports and clippings (of CITGO and PDVSA news). Proposes and executes “action plans” based on media monitoring and prepares alerts and special reports. Files records of all media monitoring reports/ clippings.